Waking up as a meme-hero | Andras Arato | TEDxKyiv

Waking up as a meme-hero | Andras Arato | TEDxKyiv


[Music] [Applause] good morning ladies and gentlemen it’s amazing to be here and this time I’m going to tell you a story it’s like a fairy tale but not a fictional one it’s a true one it’s a it’s a story of my life once upon a time in a little town in Hungary seventy-three years ago a boy was born that was me seventy-three years ago as I thought later I went to the University and graduated as an electric engineer and worked at different companies as a lighting expert I got some scientific awards and I even was elected as the vice president of the Hungarian lighting society but thank you but it’s not the reason why I’m here now maybe many of you are familiar with my face so raise your hand if you see me before and on the monitor do I see well everybody amazing incredible so it might be because my photos are circulating in the Internet in millions of copies when I post something on a social network thousands of people will see it some of my videos were seen by millions day after day I got dozens of messages I brought you just a few examples to show the style and the content of these messages this one is from a girl named Julia who lives in Italy and she wrote me thank you for bringing genuine joy and tenderness in this Craver I hope I do another one is from the USA from a certain Mason he wrote that I loved watching your video seeing your genuine happiness with me with my own and just one more from another continent from Pakistan from Mohammed he wrote that I am the best inspiration to the sad people of the earth am I [Applause] but how can a retired engineer become a meme it’s a strange story with some interesting twists and it maybe some maybe has some lesson to learn at least I hope so at the beginning my photos served as illustration in different internet publication printed publication newspaper articles advertisement and so on but later you could see me mostly with some funny caption called meme many of my own ages have not even met this word I also had to look at it in in in Wikipedia so I found this definition for memes that it is a image a video a piece of text and so on typically humorous in nature that is copied and spread rapidly by Internet users often with slight variation that perfectly applies to my case it started in a very ordinary way with a vacation vacation in Turkey I think everybody has sometimes vacation and we all want to capture our vacation acts experiences with some photos and we want to show them to our relatives and friends and to my fed to our families so did I I uploaded these pictures to us to a social network not Facebook didn’t insist that time to show them my friends but no not only their professional photographer noticed this picture too and he contacted me writing that he was seeking a model a character like me and invited me for a trial shooting well deep inside I think everybody’s a bit vain I’m not different so I said yes to the invitation and ran for this trial shooting he made some pictures he liked them I like them too he invited me back and during several sessions a couple of hundred pictures were made stock photo pictures I knew that about what these pictures are used for he told me and I gave a written contribution but I agreed to use the pictures to that purpose I only highlighted three sensitive areas that I didn’t want to see myself on the monitor or imprint what do you think what these topics were first was politics religion and sex because these are the topics that can divide people the most and as I didn’t want to do that thank you a few weeks later let’s say a few months later I was wondering what my pictures were used for so it was enough to run a Google search and image search and I was reassured seeing myself when I was a doctor I appeared on a hospital homepage like here but when a few months later I repeated the search I discovered the first memes just a example maybe but maybe everybody is familiar with this picture the portrait of American presidents carved in rock in Mount Rushmore in the United States and they were transformed each president was me [Applause] well that was a funny thing and I like it but not only such funny memes memes were born but there were some some some rude or offensive ones too and at first I III it was a shocking experience I didn’t what I didn’t know what to do my first reaction was that let’s finish this but let’s let’s disappear everything and I thought about the options what could I do can I withdraw pictures no I contributed in writing to use them of course in their original form and not not to alter them and and and converted into into jokes the second option was to close the on the side it was an American guy who gathered my photos my my stock photos and announced the contest among their friends about who could add some funny funny text or to make some visual joke and that was the way this these memes were born so can I close the site definitely I could at least I could initiate to closing the site but it’s the internet nature if nothing disappears from Internet if I could close a site on the next day three others will open with the very same content so it’s no solution at least only a temporary solution so my only hope was that so many new things appear the day after day on the Internet the people will slowly forgetting about me and about my funny means well I must say I was totally wrong the propagation of the images didn’t stop and even more and more countries joined to this mania it started in the United States and went over to Europe and spread out so every continent of the earth I must tell that during the shooting the photographer asked me to smile like this but the internet people discovered or felt that this smile was not really heartfelt they saw some hidden sadness or pain behind it so that’s why I got the name hide the pain Herald still so that that people were forgotten and and it is many of you seized but then an Internet user somehow different discovered my real identity and sent me an email writing that there are so many people who don’t believe that I’m a real living person a human being so he asked me to show myself that I am a real living person I ignored his requests but he repeated again and again and finally I agreed to upload [Applause] maybe a familiar picture me with a piece of paper in my hand that I live and in the next few hours as people say the Internet has exploded 10 thousands of people saw this picture and the international media discovered me as well then the nothing left to me than to embrace the whole thing and to me the coming out so I established my home pages and on the social networks like this for instance and this whole thing made a dramatic change in my life I got invitation to two great places like London or I’m here in Kiev today it’s great to be here and I know that the whole thing that being hide up in Harold is a roleplay it’s it’s not really me it’s it’s it’s are all given to me by the internet people and we have learned from Shakespeare who wrote in run his place that all the world is a stage and every man and women are merely players and my part is being hider paint Parrot but it made my life very exciting and interesting with many new opportunities for instance there’s a as a pub group there’s a singing in English and they invited me to for the shooting of a video clip and after then also invited me to appear on the stage on one of his concert with a big success big success as you can see but not only not only smiling this way but I also had invitation well while I was not smiling in in short films or in in commercials why did I thank you [Applause] why did I tell you the story of course not everyone can be a meme maybe I’m I’m the first and only one and the things that happened to me will never be repeated with anyone else but I think it’s of more general importance that after reaching the target the retirement age and not only the retired I think in in in every every part of your life you must be aware of new things to do to do things you’ve never done before you have to be open to the new opportunities the open true to what happens in the world and and to try yourself in any field you can for instance I tried myself after I’ve been I was a meme for five years in a small local radio station as a music DJ and very recently this year I attended at an art camp when I learned to make oil paintings yes this is my first oil painting the birth of Pallas Athene II when he pops up out of sales head and of course it’s much more much more enjoyable to make fun with young people than to listen to the medical complaint of my contemporaries and finally one more things there are through three rules how to become famous unfortunately nobody knows what they are so am I okay thank you very much for your attention you [Applause]

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